Faces Behind Masks - About our Initiative

Faces Behind Masks is a global Non-Profit Initiative. Born, in Tel Aviv, ISRAEL, with the mission to provide medical staff members, All over the world, with sets of personalized Stickers - with the picture of their smiling face, that they can then wear on their Protective clothing. An act, that helps both the patients & medical teams ,to feel more Personal & Connected.


Wearing smiling photo stickers brings back the smiles, behind the Intimidating & Alien looking protective gear.


Each medical team member need at least 100-300 face stickers (depending on which department in hospital they are serving at).


Digital printers & all over the world , are joining in & Donating free smiling stickers to their local medical teams in their communities.


Behindmasks - easy to use portal, helps medical teams from anywhere around the world, to upload and automatically create their personalized Smiling face stickers, securely.


Anyone can help us to scale. Locally & Globally.

Please share & join us!


Our Team

Faces Behind Masks Global initiative was founded in 2020 by Rafi Albo, together with the help of Roni Kleiner & Eran Baron. The team became bigger and stronger, joined by amazing individuals. All of our founders work on a purely volunteer basis and do not receive salaries. Meet Our Team, that made all this happen.

Roni Kleiner

Video & Creative Director

Roni is a leading international commercial director, bringing his artistic vision to many countries all over the world . Roni’s campaigns have won numerous accolades around the world.
From the moment I heard about the project, the image of a child lying in a hospital and seeing doctors in masks came to me. It seemed like a difficult situation for child who is already in a difficult position. With the help of an amazing film crew who volunteered for the project, we were able to bring this child to the screen, showing how a simple sticker, with the face of the medical team member, can make this situation a little easier
Roni Kleiner

Idan Youval

XMPie - VP, Strategic Accounts

My mom always wanted me to become a doctor, but I could never get into med school. I guess this is as close as I'll ever get :)
Idan Youval

Rafi Albo

Founder & “Makes Things Happen” Officer

Rafi is the Global Creative Director & Head of Connected Packaging of CCL Industries, the largest labels & packaging company in the world. He lives in Tel Aviv, ISRAEL & travels frequently all over the world.
When I first heard about the idea of adding a face sticker to medical teams protective clothing, I was amazed by the simplicity of it, and at the same time the AMAZING effect it can have on people. I Love Digital Printing & I love humans. Faces Behind Masks is my little gift to the world
Rafi Albo

Natalie Broyer

XMPie - Art Director

Thanks for letting me be part of this amazing project!
Natalie Broyer

Steven Kantor

Pro Bono - Legal counsel to Faces Behind Masks

I am so excited and honored to be part, together with my firm, of this important and rewarding cause in providing our support to the success of this amazing project
Steven Kantor

Eran Baron

XMPie - General Manager

I’m so proud to see the XMPie team pull together to support Faces Behind Masks, creating a solution by using our own technology, while we navigate this new normal together.
Eran Baron

Ayelet Szabo-Melamed

XMPie - VP Marketing

I love how a simple idea can transform reality. It’s both a privilege and lots of fun to be part of this team.
Ayelet Szabo-Melamed

Katherine Lorriman

Social media Writer & Editor

Kitty assists our team with our written and online materials. She is from Ontario, Canada, and had a background in law.
It is exciting to see this initiative coming together with the support of volunteers from around the world.
Katherine Lorriman

Alona Stein

VP - ReBlonde

We’re happy to join forces, offer up our team, and contribute our expertise to help spread awareness about this initiative to help patients and caregivers worldwide overcome the obstacles COVID-19 has imposed on us.
Alona Stein

Motti Peer

CEO - ReBlonde

Faces Behind Masks’ cause touched my heart and quickly, in the midst of COVID-19, we decided to allocate our best resources to promote this important cause pro bono.
Motti Peer

Yehuda Farkash

c.p.a. - Accountant & Controller - Yanir ,Farkash & co’

When I heard the amazing idea of how to reduce the fear and anxiety of elderly patients in medical facilities, when treated by staff wearing masks, I asked myself – ‘how did we not think of this before?’. I support and congratulate Rafi Albo on this initiative and will gladly devote time to help make this project a success.
Yehuda Farkash

Mohammad Mansour

XMPie - Senior Technical Specialist and System Engineer

I’m very proud to be a part of this important project!
Mohammad Mansour